AI Night 4: AI for Marketing, Communication & Creative Work

Inside the event

AI can make content faster, but a lot of it ends up sounding the same. This evening is about using AI to speed up research, concepts, copy and campaign planning while keeping your own creative direction and brand voice. You'll build a small campaign and a production workflow you can repeat, and learn how to spot and avoid generic AI content. Who is this for: Marketers, communication professionals, copywriters, social media professionals, designers and content creators. What to bring: Your laptop and charger A campaign, product or topic you're working on or planning Brand guidelines or a few examples of content in the voice you want to keep A rough idea of how long a piece of content or campaign usually takes you About AI Nights Prosus x Equals AI Nights is a series of seven practical evenings for women who want to shape how AI changes their work, instead of waiting to see what happens. Research from the International Labour Organization shows women's jobs are more exposed to AI than men's. We see that as a reason for women to lead, not fall behind. Each night focuses on one field and brings together women who are curious, ambitious and ready to try something new. You'll learn from each other, build something real, and leave with an AI workflow you'll actually use the next day. The series ends with a Saturday Hackathon for Good, where women use what they've learned to help organisations that support other women. Small steps, taken together, add up to a future of work that works for us.