AI, Tech, Humanity& The future of Brand building

AI, Tech, Humanity and the Future of Brand Building

French Tech Berlin × sasserath 1871

Artificial intelligence is rapidly changing the way brands are built, experienced and grown. From creative development and content production to personalisation, customer experience and measurement, AI is opening up new possibilities, while also raising fundamental questions about what makes a brand distinctive, trusted and valuable.

As AI-generated content becomes increasingly part of our everyday lives, how should brands navigate the balance between efficiency and creativity, technology and human connection, innovation and authenticity?

And if AI can help create almost anything, what becomes a brand’s real competitive advantage?

Bringing together perspectives from across the brand ecosystem, including agency, publisher, AdTech and brand-side leaders, this discussion will explore how AI is moving beyond experimentation to create real business impact, and what it means for the future of brand building and growth.

Introducing our speakers

• Introduction & Moderation by Julie David and Marc Sasserath.
• Opening Keynote by Marcel Vandieken, CEO of Eraneos

Panelists

• Andreas Prasse, Board Member Sales & Marketing Committee JCDecaux
• Ulrich Säuberlich, Chief Client Officer DACH Publicis Group
• Oleg Isakov, Associate director Consulting & Advisory L’oréal

Closing Keynote by Jan Hildebrand, Managing Partner know.haus

Agenda

• 18:00 — Doors open & drinks
• 19:00 — Welcome & panel discussion
• 20:10 — Networking
• 22:00 — End

📍 SUPERMARQUE concept store, Berlin