Apsara Conference Amsterdam

There's a moment when AI stops being a demo and starts being infrastructure — when the question shifts from "what can this model do?" to "what does it do for our business, at scale, in production?"

Apsara Conference is where Alibaba Cloud answers that question. On 29 October 2026, we're bringing it to Amsterdam.

Join us at the historic Beurs van Berlage for a full day on The Rise of Data Intelligence. We open with a keynote on full-stack AI breakthroughs: the Qwen foundation models, the agent-native infrastructure behind them, and — most importantly — real customer wins, from pilot to production.

The day then opens into three parallel forums

• Foundation Model Forum — inside the Qwen model family and what's next
• Agentic Cloud Forum — building and running AI agents on cloud-native infrastructure
• Worldwide CXO Nexus Forum — the executive conversation on AI strategy, ROI and ecosystem

Throughout the day, an interactive exhibition zone lets you get hands-on with Qwen models, agent-native cloud infrastructure, and live customer use cases across retail, manufacturing, financial services and media.

Whether you're shipping your first AI feature or scaling it across the enterprise, this is a day to see what's actually working — and to meet the builders and partners making it work in Europe and beyond.

🎟 Free to attend — places are limited and registration is subject to approval.
📍 Beurs van Berlage, Amsterdam, the Netherlands
🗓 Thursday, 29 October 2026, 09:15 – 18:00 CET

Coming through one of our community partners? Tell us when you register — we have something special waiting for you.