Amsterdam, Netherlands
Research & talks

Build AI Workflows That Get Better With Feedback

Hosted by Weeve · Founders & Builders Amsterdam + Stefan

Register with organizer
Build AI Workflows That Get Better With Feedback event artwork
The gathering

What to look forward to

This evening will explore how AI workflows can learn from customer feedback, product tests and research to improve future results, covering product, UX, and go-to-market through short talks and practical examples. Speakers will include GTM expert Anna Valenti, UX research lead Babette Schilte-Toekaja, serial entrepreneur Sander Heikens, design and product expert Dylan, and venture builder and second-time founder Stefan Weiss.

Inside the event

Your team learns something from every customer conversation, product test and campaign. This evening, we’ll explore how to build AI workflows that get better with feedback, so your team can use what it learns to improve the next result. The process is simple: save useful feedback, use it to improve how you work, and check whether the next result is better. For example, a correction to an AI-written draft can become an instruction for future drafts. Your team can build on what it has learned and spend less time explaining the same things again. Join Weeve at The Social Hub Amsterdam City to explore how this works in product, research and go-to-market (GTM). Through short talks and practical examples, we’ll look at what AI can improve, where human judgment matters and how to get started with one workflow. What we’ll explore Building a company brain that helps your team find and use what it has learned. Using feedback to improve products and everyday workflows. Making customer research part of everyday decisions. Using customer conversations to improve messaging and test new GTM ideas. Choosing where AI can help and where people need to review the result. Joining us Anna Valenti, GTM expert: using AI in marketing and GTM. Babette Schilte-Toekaja, UX research lead: turning customer insights into better product decisions. Sander Heikens, serial entrepreneur: product strategy and automation. Dylan, design and product expert: product design and learning loops. Stefan Weiss, venture builder and second-time founder: building a company brain. We’re finalizing a research contribution and exploring one additional guest. More speaker details will follow over the next two weeks. Who it’s for UX researchers, designers, product people, GTM specialists, founders and operators who want to improve how they work. Technical practitioners are welcome too. Bring a challenge from your own work or team. You don’t need coding experience or a leadership role to take part.

The Social Hub Amsterdam City

The Social Hub Amsterdam City, Wibautstraat 129, 1091 GL Amsterdam, Netherlands. Confirm the venue with the organizer before traveling.

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Discovered through Cerebral Valley. Details come from the event listing and the organizer page; registration is managed by the organizer.

Last checked: Oct 14, 2026. Confirm current availability before making plans.

Organizer page checked: Oct 13, 2026. Check registration for the latest details.

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