Build, buy, or borrow: The ROI of AI

How do you decide, now that we all know AI is (just) a tool?

A breakfast session for Founders, Commercial and Brand Leaders who are done with the hype and want to talk about real decisions.

Who’s opening

Mehak Chowdhary, ex-VP Marketing at TestGorilla, will show how to find the pipeline hiding in your own database using Warmbound, and how the team’s intelligence engine turns ICP pain signals into a prioritized insights and content for every aspect of your business. Every topic is checked against real Google and AI search demand before anyone writes a word.

What you’ll see

Real AI Builds from the TestGorilla GTM team

• What they cost
• What changed
• How we’re measuring results and ROI

Then it’s your turn

Mehak and Thomas van Til, VP GTM at Contentoo, will split the room into two groups. Expect an honest conversation about their bets, their builds and what they learned, with plenty of room to swap notes with the room. They have already been down a variety of AI rabbit holes, so you don’t have to.

Everyone gets a say, the quiet thinkers as much as the big talkers.

Two questions

1. How do you decide what to build, buy or outsource?
2. What does a good marketing hire look like when demand for content is growing faster than your headcount, and you can’t afford to lose authenticity?

We keep an intimate group to have an open conversation (potentially about a tool that’s clearly not going anywhere) and form new connections.