Founders Bay Psychology of Selling for Founders

What does "send me an email" actually mean?

Why do your customers say yes, then go quiet?

How can founders turn the instincts they've developed through hundreds of conversations into something their team can actually repeat?

You can have a product people respect but you still watch deals die after a good call.

This hour is for founders who keep hearing “interesting” and cannot tell if that was a deal or just politeness.

We will work through what is actually happening on the other side of the table: perceived risk, fake champions, buying committees you never meet, and the polite sentences that waste a month. Then how you take the read you already have as a founder and turn it into something a first hire can use.

Not a pitch clinic. Not a product demo. Not a list of tricks.

You should come if

• You are an early-stage B2B founder leading your own sales
• You are a sales person with prospects in pipeline who like your product, but do not move
• You are tired of building sales playbooks from Claude\ChatGPT\Grok Bot which do not seem to work for you

Skip it if

• You want cold-email templates
• You want a software walkthrough
• You already have a sales team and a working motion that you are satisfied with

What you leave with

• A way to hear "send me something" and know which version you just got
• A simple test for champion vs interested user
• A four-line debrief you can run on your last 10 calls so the instinct is not stuck in your head
• Ways to tackle your top B2B GTM challenges

• An understanding of Buyer Psychology and how to play it to your advantage

Agenda

• 0:00–0:10 How to get the first conversations with your ICP
• 0:10–0:30 What buyers say vs what they mean, with real examples from real deals
• 0:30–0:45 Champions, committees, and why good deals vanish
• 0:45–0:50 How to use Psychology to your advantage
• 0:50–1:00 Questions

Bring one sentence your prospect said that sounded good but led nowhere. We will use those.

Speaker
Rishi Patel. 2x Founder. Has spent years in B2B sales conversations and deal reviews, including building RevSage.ai, which looks at what is going on inside a deal rather than just what was said. This session is the teaching, not the product.

Details
Wed Oct 28, 11:00 AM–12:00 PM PT
Zoom. Link after you register.
Free.

About Us

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