From Prompt to Checkout: A Private Dinner for Shopify Operators
Hosted by Harshul Lodha
Register with organizer
What to look forward to
The session will explore how AI assistants are becoming a storefront, with shoppers reaching product pages and converting at higher rates than organic search. It will also unpack why this emerging channel remains difficult for brands to measure across agentic reports, referrers, and Direct traffic.
Inside the event
AI assistants have become a real storefront. Shoppers ask ChatGPT, Copilot or Gemini what to buy, land straight on a product page, and increasingly check out without leaving the chat. Shopify says these shoppers go straight to product pages at 3x the rate of organic search, and convert 64% more often.
For most brands it's still a small channel, and a hard one to read. Some of it shows up in Shopify's new Agentic report, some under referrers, and some hides in Direct. Most teams are still working out what to change to win more of it.
So the week before Black Friday, we're bringing together a small table of people who run ecommerce and growth at Shopify brands in the Bay Area. The plan: compare what AI shoppers are doing so far, and what teams are changing before BFCM.
The format
- 12 seats at one table, in a private dining room
- No slides, no pitches, no panel
- Chatham House Rule: bring real numbers, nothing leaves the room with a name on it
What we'll talk about
- Measurement: what the Agentic report, referrer data and GA4 each show, and how much AI traffic ends up in Direct
- Getting picked and converting: the product data AI assistants read (descriptions, reviews, variants, policies), and what changes when the product page is the first page a shopper sees
- Checkout in the chat or on your site: what it means for customer data, AOV and repeat purchase
Who it's for
Heads of ecommerce, growth and DTC at Shopify brands, founders who still run growth, and the SEO and organic leads who own product content. One seat per brand, so every story at the table is different.
Evening
7:00 PM · Arrivals and drinks
7:30 PM · Seated dinner, quick intros (name, brand, one thing AI shoppers did this year that surprised you)
8:00 PM · Guided conversation over dinner
9:30 PM · Dessert and open conversation
10:00 PM · Close
Location
San Francisco. Address to be announced. Approved guests get it by email before the dinner.
How to join
Dinner is on us. Request a seat and we'll confirm within 48 hours. Please request only if you can make it, and release your seat if plans change so someone on the waitlist can take it.
San Francisco
San Francisco, CA, USA. Confirm the venue with the organizer before traveling.
Open in Google Maps ↗Details come from the event listing and the organizer page; registration is managed by the organizer.
Last checked: Nov 12, 2026. Confirm current availability before making plans.
Organizer page checked: Nov 12, 2026. Check registration for the latest details.