10x leaders explain how they organize AI engineering—and pay for output
In a new interview, Alex Lieberman and CJ Hess describe a shared record for coding agents—and the challenge of rewarding work that happens before anyone writes code.
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In a new interview, Alex Lieberman and CJ Hess describe a shared record for coding agents—and the challenge of rewarding work that happens before anyone writes code.
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In an October 21 Latent Space interview, 10x co-founder Alex Lieberman and special projects lead CJ Hess described an AI engineering operation that stores plans, implementation decisions, and customer context in Git so agents can use the history behind the code. The company also links pay largely to story-point output, aiming to reward faster delivery, though it is still adjusting how to account for architecture and client work. 10x has 75 employees and serves both Fortune 2000 and mid-market customers.
10x’s repository includes a shared planning document and logged agent decisions, giving engineers and models a durable record of why work was done.
Lieberman estimated that the highest-paid engineer earns roughly four times the lowest-paid engineer under the output-based compensation model.
Lieberman said incentives tied to customer retention and growth have helped prevent inflated story-point scores or rushed code; this is his assessment, not an independent quality finding.
At 10x, coding agents get more than source code: they get plans, decision logs and the context behind the work. In a Latent Space interview published October 21, co-founder Alex Lieberman and special projects lead CJ Hess explained how that shared record supports an engineering business that largely pays for output rather than time.
Hess described a workflow built around structured documents in a code repository—the shared project store—and a command-line tool that models use. The system supports planning, visualizations and client readouts, not just writing software. Its purpose is to make the surrounding work more automatic and consistent across the team.
The distinction is between knowing what the software does and knowing why someone chose to build it that way. Hess argued that code alone cannot replace the history of decisions and customer conversations. Keeping that history in the repository gives the team a durable record instead of relying on someone’s memory.
This does not mean imposing ever more rigid paperwork. Hess said the team has relaxed some document-structure requirements as models have improved. His stated goal is to concentrate context in one place so agents can drive more work without people repeatedly supplying the background.
Hess’s interest in the compensation model came from his own consulting experience. As AI helped him deliver better work faster, hourly billing meant earning less. He joined 10x attracted by the idea that engineers could benefit financially from higher output rather than be rewarded for taking more time.
At 10x, compensation remains largely tied to output, anchored in story points: agreed scores assigned to engineering work. Lieberman estimated that the highest-paid engineer earns roughly four times what the lowest-paid engineer does. He described that variation as part of the model, while acknowledging it is not for everyone.
The obvious objections came up in the interview: engineers might inflate subjective scores or rush out poor code. Lieberman said those had not become problems, crediting AI strategists whose incentives depend on customer retention and growth. That is his assessment of the company’s controls, not an independent finding about code quality.
The bigger compensation difficulty, Lieberman said, has been accounting for time spent on architecture and client meetings. The company has had to add nuance to its pay model. Hess sees growing value in listening to customers and translating what they need into context a model can use.
That work serves a business Lieberman said now has 75 employees, about 90% engineers or AI strategists. Half its customers are Fortune 2000 companies; the rest are mid-market businesses with $100 million to $500 million in revenue. He said customers increasingly wanted broader help adopting AI, not simply extra engineering staff.
Hess suggested future evaluation could focus more on how finished work functions and looks, while retaining story points as an anchor. That was a direction he envisioned, not a replacement compensation system announced in the interview.
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