Adobe adds NVIDIA optimizations, claiming up to twice the speed for creative tasks

Adobe and NVIDIA are putting more image editing, video production and media-search processing onto NVIDIA computing technology. Their October 15, 2026 partnership expansion covers Photoshop, Premiere, Substance 3D, Frame.io and Brand Concierge, with changes aimed at speeding both creative work and the preparation that makes uploaded media searchable.

The agreement builds on a strategic partnership announced in March. It combines Adobe’s creative and marketing workflows with NVIDIA’s open models, software libraries, research and accelerated computing.

Graphics processors take on more of the editing work

For Photoshop, Premiere and Substance 3D, the hardware target is NVIDIA’s RTX Spark superchip. Adobe says the applications use its unified memory and AI computing capabilities to deliver up to twice the speed for AI processing, editing, color and effects—not a uniform increase for every operation.

• Photoshop has been reworked around GPU-accelerated compositing, which uses the graphics processor to assemble image elements. Adobe names the Remove Tool, Gaussian Blur and Light Leaks as examples.
• Premiere’s optimizations cover playback, rendering, effects, color and AI tools. Adobe points to speed gains for Enhance Speech and Object Mask.
• For 3D artists, Adobe says RTX Spark accelerates demanding texturing steps in Substance 3D Painter.

Frame.io accelerates the path from upload to search

Frame.io’s changes happen in the cloud. Its updated pipeline uses NVIDIA NVDEC for hardware-accelerated video decoding, and TensorRT with CUDA for content preprocessing and embedding generation. Those embeddings are representations used in content discovery. Adobe says moving these computing-heavy steps onto NVIDIA GPUs makes uploaded media searchable sooner and helps larger libraries refresh more efficiently.

Brand Concierge pairs open models with a future rollout

The enterprise conversational work uses NVIDIA’s Nemotron open models. Adobe and NVIDIA have optimized Brand Concierge with those models, but Adobe says this version will reach enterprise customers later in 2026.

NVIDIA has also selected Brand Concierge for personalized conversations on NVIDIA.com. Adobe says those interactions will draw on organizational data and content, using Nemotron to tailor responses to customer needs. NVIDIA is therefore a planned user as well as the technology partner.