Adobe brings its marketing AI agent to ChatGPT, Claude and other business assistants

Marketers can now reach Adobe’s customer-experience AI agent through ChatGPT, Claude and three other business AI platforms, Adobe said on November 4. The rollout puts CX Enterprise Coworker inside assistants teams already use, alongside new connections designed to let it retrieve data and take action across advertising, analytics and other business systems.

From campaign analysis to customer workflows

The available integrations cover ChatGPT, where Coworker runs as a plugin, plus Claude, Databricks Genie, Gemini for business and Microsoft Copilot. They give marketing professionals access to Adobe’s system from their preferred AI platform rather than requiring them to begin every task inside Adobe’s own software.

Adobe describes Coworker as a system for managing the customer lifecycle: finding and engaging prospective customers, encouraging purchases and growing the value of existing relationships. Its stated role extends beyond answering questions about marketing data. It executes customer-experience workflows through Adobe CX Enterprise, across AI platforms and enterprise systems, with human oversight.

The company identifies several kinds of work the agent supports:

• Campaign analysis: examining performance and emerging trends, then providing data analysis and insights that teams can use in their marketing work.
• Audience and journey management: forecasting audiences, optimizing the paths customers take through a business’s interactions, and resolving conflicts within those customer journeys.
• Planning and coordination: supporting planning, project management and work management alongside the customer-facing tasks, rather than treating campaign execution as an isolated activity.

Today, marketers often use AI tools in isolation, without the organizational context and domain intelligence needed to personalize every stage of the customer lifecycle.

Anjul Bhambhri, Adobe senior vice president of engineering, customer experience orchestration

Connectors carry requests into partner systems

The new connectors supply prebuilt Model Context Protocol, or MCP, server integrations—the connections Coworker uses to work with partner tools. Adobe says marketers can connect those systems without custom integration work, then issue a single request to extract data and take actions across multiple systems.

The announced connector lineup includes Amazon Ads, Databricks Genie, Demandbase, an ads MCP server for Meta campaigns, Microsoft Work IQ, RainFocus and Snowflake Cortex AI. These are connections to systems where Coworker can work, distinct from the AI assistants through which a marketer can access Coworker itself.

That distinction matters for the rollout schedule. Snowflake Cortex AI appears in the connector lineup now, while access to Coworker within Snowflake is still expected to follow. Adobe also expects availability in Amazon Quick and IBM soon; those platforms are not part of the currently available access list.

Partners supply the industry-specific layer

Adobe is also working with systems integrators to turn Coworker into ready-to-use solutions for particular industries. It named Accenture, Capgemini, Cognizant, Deloitte Digital, EY, IBM, Infosys, PwC and TCS. Their role includes connecting Adobe to customers’ broader technology systems and incorporating their own capabilities into Coworker.

Agencies have a related customization role. Adobe says dentsu, Havas, Omnicom, Publicis, Stagwell and WPP are adapting Coworker with proprietary intellectual property, agents, tools and industry expertise for joint clients. That work adds agency-specific resources to the underlying Adobe system rather than simply providing another place to open the agent.

Those implementation partnerships sit alongside Coworker’s stated technical foundation: MCP and Agent2Agent, or A2A, standards. Adobe presents the combination as an open, flexible system for working across platforms. The deployment model still includes customized industry and agency solutions, even as the prebuilt connectors remove the need for custom work on the supported partner connections.