Apple could make Siri more autonomous in 2027, Bloomberg’s Gurman says
The implementation remains unclear as Apple’s CEO reportedly presses for faster AI development beyond necessary Siri improvements.
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The implementation remains unclear as Apple’s CEO reportedly presses for faster AI development beyond necessary Siri improvements.
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Gurman describes Apple’s goal as a Siri that can hold a goal, decide what to do next, and keep working without repeated prompts—not merely answer more complex questions. That would address a gap in Siri’s current AI upgrade, which still cannot handle lengthy background tasks. CEO John Ternus reportedly pressed software chief Craig Federighi to accelerate Apple’s wider AI roadmap; a 2027 arrival is Gurman’s estimate, not a confirmed launch date, and the implementation remains unspecified.
In his Power On newsletter, Gurman distinguished Apple’s reported direction from his own assessment that the change could arrive as early as 2027.
The closed-door Ternus–Federighi meeting reportedly took place in recent weeks, with Ternus frustrated by Apple’s perceived lack of urgency compared with competitors.
Federighi is described as wary of privacy, security, societal, and employment risks, placing those concerns inside Apple’s leadership debate over AI development.
Apple wants to make Siri more agent-like, Bloomberg’s Mark Gurman reported on November 8, and he believes the change could arrive as early as 2027. The ambition would take the assistant beyond its current limits on lengthy background tasks, while Apple’s leadership reportedly pushes for faster development across its AI roadmap.
In his Power On newsletter, quoted by MacRumors, Gurman separated what he had been told about Apple’s direction from his own assessment of the timing. The plan remains unconfirmed, and how Apple would implement a more autonomous Siri is still unclear.
An agent, in the sense Gurman describes, keeps track of a goal, determines what should happen next and continues working without a user initiating every step. He pointed to OpenAI’s Dots, Meta’s Muse and Grok as examples of that approach. Apple ultimately wants to take Siri in the same direction, he wrote.
Siri’s current AI upgrade improved its intelligence and personalization, but Gizmodo notes that it still cannot carry out lengthy agent-style tasks in the background. That limitation separates the existing assistant from the continuing, goal-directed work Gurman describes.
accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri
John Ternus’s instruction to Craig Federighi, as reported by Mark Gurman and quoted by Gizmodo
The instruction came during a closed-door meeting in recent weeks between CEO John Ternus and software engineering chief Craig Federighi, Gurman reported. Citing anonymous sources, he described Ternus as frustrated by what he sees as reluctance to embrace AI with the urgency of competitors.
Federighi brings a more cautious perspective to that push. Gurman characterizes him as an AI skeptic concerned about the technology’s privacy, security, societal and employment implications. Those concerns sit alongside Ternus’s reported demand to move faster—not only on Siri, but beyond the assistant’s necessary improvements.
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