Bloomberg Reports Apple Is Reworking About 200 Roles Across Vision Pro and Siri

Bloomberg has reported that Apple is eliminating or realigning about 200 roles as it redirects parts of its organization toward new devices and artificial intelligence. Apple confirmed a narrower but consequential point: the change will create new roles while affecting some existing ones, with impacted employees offered opportunities to apply elsewhere inside the company.

The cuts land in two different product problems

The reported changes divide roughly evenly between Vision Pro and Siri-related work. About 100 Vision Pro positions were eliminated, mainly in gaming and immersive-video groups. Another 100 eliminated roles came from Siri and software teams.

For Vision Pro, the reported rationale is tied to how customers use the headset. Employees were told the changes would better address customer usage, while immersive video has become an expensive undertaking for a business constrained by a limited active Vision Pro user base, according to Bloomberg’s reporting.

Siri’s change is about the skills the product now needs

The Siri moves are not framed as a retreat from the assistant. They accompany a shift from Siri as a voice-activated interface to Siri AI, which Bloomberg reported requires a different mix of expertise on the team. Apple is also reorganizing its Intelligent Systems Experience group to focus its efforts on AI.

Together, the two moves show a resource decision inside Apple’s product organization: reduce work around Vision Pro gaming and immersive video, while redesigning software and experience teams around the company’s AI effort. The reported objective is to focus Apple on new devices and artificial intelligence.

Affected employees can apply for internal roles

While we will create new roles as part of this change, it will also impact a limited number of existing roles.

Apple said it is grateful for affected employees’ contributions and will support them through the transition, including opportunities to apply for other Apple roles. Those opportunities create a route to remain at Apple, but applying for a position is not the same as a promised reassignment.

The significance of the move is therefore less the headline number than its placement. Apple’s reported reorganization puts its Vision Pro content operation, Siri software work and Intelligent Systems Experience team on different footing as it pursues AI and new-device priorities.