Beamr Joins VAST Cosmos to Demo Smaller AI-Enhanced Archive Files at IBC

The planned broadcast workflow pairs AI video enhancement with adaptive compression, aiming to make older footage sharper without letting storage and delivery demands rise unchecked.

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Beamr Joins VAST Cosmos to Demo Smaller AI-Enhanced Archive Files at IBC
Beamr Joins VAST Cosmos to Demo Smaller AI-Enhanced Archive Files at IBC

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Beamr is joining VAST Data’s Cosmos partner ecosystem and will demonstrate a new archive workflow at IBC in Amsterdam, from September 11th through 14th, 2026. The idea is straightforward: make older video look better without allowing the resulting files to become prohibitively expensive to store and deliver. The pipeline can upscale lower-resolution footage to 1080p or 4K, improve video at its existing resolution, and convert older assets into the HEVC or AV1 formats. It then applies Beamr’s content-adaptive bitrate technology to the enhanced output. The workflow brings together VAST’s AI Operating System for Broadcast, NVIDIA Video Super Resolution, and NVIDIA RTX PRO GPUs. It can run either in the cloud or on a broadcaster’s own infrastructure. Beamr says its compression technology can make files up to 50 percent smaller than standard encoding. That could help offset the extra data created by AI enhancement, but the figure is a company claim, not a result established across every archive. And the visual payoff will vary by asset. Beamr says broadcasters should test their own footage with real viewers before putting enhanced files into delivery. VAST and Beamr also plan joint go-to-market work around video and data workflows. The key thing to watch is whether the promised storage savings hold up alongside perceived quality on real broadcast archives.

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3 key points

Beamr is entering VAST Data’s Cosmos partner ecosystem and will showcase an archive workflow at IBC 2026 that enhances legacy footage, converts it to HEVC or AV1, and then compresses the result. Beamr claims its content-adaptive bitrate technology can cut files by up to 50% versus standard encoding, potentially offsetting the storage and delivery costs of upscaling. The workflow runs on NVIDIA RTX PRO GPUs in cloud...

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    The Amsterdam demonstration is scheduled for September 11–14, 2026, at IBC.

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    The pipeline can upscale footage to 1080p or 4K, enhance existing-resolution video, and transcode older assets to HEVC or AV1.

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    Beamr’s up-to-50% reduction is a company claim, not a result established across all archive content.

Beamr has joined the VAST Cosmos Community as a technology partner and will demonstrate an AI workflow for video archives at IBC 2026 in Amsterdam. The collaboration combines enhancement and compression to address a basic archive problem: higher-quality video can also create more data to store and deliver.

One pipeline, several archive tasks

The September 11–14 demonstration brings together the VAST AI Operating System for Broadcast, NVIDIA Video Super Resolution and Beamr’s content-adaptive bitrate technology. The end-to-end pipeline runs on NVIDIA RTX PRO GPUs and can be deployed in cloud or on-premises environments.

What the demonstration is designed to do

  • Upscale lower-resolution video to 1080p or 4K, or improve quality at the existing resolution.
  • Convert older media assets to HEVC or AV1 codecs.
  • Apply Beamr’s content-adaptive bitrate technology to the enhanced output.
Beamr’s stated compression result
Up to 50% smallerFile size versus standard encoding

Beamr says its content-adaptive bitrate technology can make the resulting video up to 50% smaller than standard encoding.

The quality-versus-cost test

Compression is the economic part of the pitch. Upscaling footage can increase the number of bits a broadcaster must retain and send; Beamr says its technology can reduce the output size while fitting existing delivery chains. Its up-to-50% figure is a company performance claim, not a result established across every archive.

Beamr also says AI enhancement will not benefit every asset equally. The company recommends evaluating results on a customer’s own material with real viewers before moving a file into delivery, making perceived quality as important as the technical pipeline.

A new partner route to market

VAST introduced its unified Cosmos partner program in February as a framework for technology, cloud and channel partners to build, validate, sell and deliver AI-ready solutions on the VAST AI Operating System. Beamr and VAST also plan joint go-to-market work around complementary video and data workflows.

Sources

  1. vastdata.comVAST Data Expands Cosmos Community to Unify Global Partner Ecosystem
  2. markets.businessinsider.comBeamr and VAST Data Partner to AI-enhance and Monetize Video Archives with NVIDIA

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