Bites raises $40 million to connect AI frontline training with business results

Bites has fresh capital to pursue a more demanding goal than getting frontline employees to finish training: showing whether it improves their work. The company announced a $40 million Series A on October 29, 2026, led by PeakSpan Capital, to fund U.S. expansion and further development of its AI training platform.

Existing investors Vertex Ventures, Horizon Capital, Rittenhouse Ventures and Lyra Ventures also participated. Bites says the financing brings its total funding to $55 million. PeakSpan’s Phil Dur and Charlie Reinkemeyer will join the board as part of the investment.

Training inside the channels employees already use

Bites serves workers away from desks, delivering short video lessons through WhatsApp, SMS, Microsoft Teams, Slack or a link. Employees do not need to install an app or log in, the company says. Each lesson runs up to 90 seconds and combines a video, a question, a summary and a discussion.

Its AI Studio turns a PDF, standard operating procedure or idea into a branded training video. Bites says a single video supports more than 150 languages, with one-tap switching. An AI editing agent lets teams revise videos by describing a change, while Ask-AI answers employees’ questions using only approved company content.

Bites names Unilever, Coca-Cola and Shake Shack among its enterprise users. It reports that customers typically reach more than 90% engagement within three weeks, alongside 161% net revenue retention. Those figures measure adoption and customer revenue, not whether training caused better sales or service.

From completion records to sales data

Bites says it already connects business-system data with learning and engagement records. The aim is to bridge training records and operating results, such as sales held in point-of-sale systems, guest scores in customer-management software and turnover in HR systems.

One example in the announcement involves stores falling behind on upselling a promotion. The proposed workflow would flag the decline in sales data, generate a 60-second branded coaching video and send it to the affected teams. Managers would then track whether upsell rates improved.

A New York sales push

Co-founder and CEO Eran Heffetz is relocating to New York to build the commercial organization. Bites plans to scale enterprise sales and customer success there, develop partner and reseller channels, and enter banking, insurance and the extended workforce market.