Entravision cites audience gains after moving AI-cohosted radio show to weekday mornings

Entravision’s experiment with an AI radio personality now occupies weekday morning airtime and reaches five additional markets. In an October 26 WIRED feature, the broadcaster supplied Nielsen figures showing sharp audience growth in Los Angeles, including among younger listeners. The program pairs synthetic cohost Coyotec with human broadcaster Geraldine “GeeGee” Guzman.

From a weekend character to a morning partnership

Coyotec began as a solo weekend host on Los Angeles station José 97.5 FM in September 2025. Eduardo Maytorena, now Entravision’s president of audio, told WIRED that company leaders gave him 10 days to develop the AI personality after he pitched the idea.

Its creators built a bilingual character with an imagined background spanning Mexicali in Baja California and LA’s Boyle Heights. The result mixes Spanish and English, familiar slang and commentary on community concerns. Coyotec’s social posts cover subjects from the Dodgers and tacos to migrant workers and understanding your rights if ICE comes to the door.

Guzman, who joined Entravision in January 2026, helped reshape how that character speaks. She told WIRED that Coyotec initially sounded too poetic for the audience she wanted to reach. She pushed for speech closer to everyday family conversation and enlisted her parents as conversational partners to help refine its Spanish pronunciation.

Entravision moved their program, Al Aire y Sin Permiso, from one hour on Saturdays to the weekday 8–10 a.m. slot, replacing a syndicated show. By August 2026, it was itself syndicated in five additional markets across California, Nevada and Texas, with more English in the mix.

+21.6%Cumulative Hispanic listenership

August to September 2026, according to Nielsen figures supplied by Entravision.

+84.9%Listeners aged 18–34

August to September 2026 in Los Angeles, according to Nielsen figures supplied by Entravision.

+500%Hispanic women aged 18–34

August to September 2026 in Los Angeles, according to Nielsen figures supplied by Entravision.

The younger audience is a particular target for Entravision, whose existing listenership skews older. WIRED described gains among Gen Z and millennial listeners during the first two months of syndication. The Los Angeles percentages above measure audience change over one month; they are not a test isolating Coyotec’s contribution from Guzman’s or the rest of the programming.

Several AI tools, one on-air character

The production does not rely on a single AI system. Entravision executive vice president of AI strategy LeaAnna Hernandez described a set of tools with distinct jobs, separating live responses from voice generation, early writing and visual development:

• Claude Haiku supplies the live agent’s language model—the software generating its conversational replies.
• ElevenLabs turns the character’s words into its speaking voice.
• OpenAI and ChatGPT were used for initial scriptwriting.
• Midjourney was used to storyboard Coyotec’s image.

The voice impressed WIRED writer Jessica Lipsky during her interview with Coyotec. Listening back, however, she noticed that its delivery stayed unusually measured, a quality she found distinctly inhuman. Her observation separates a convincing first impression from the subtler changes in delivery a listener might expect from a person.

The conversation still stops short of callers

Coyotec can respond to Guzman in real time, but it cannot answer calls or respond directly to listeners on air. For now, its live conversational ability operates within the cohosting partnership, rather than extending to the audience tuning in. That leaves direct listener interaction as an unresolved next step, not an existing feature of the syndicated show.