Fremantle’s AI-assisted Neighbours recut draws cast objections over consent
The producer says no performances are being generated or altered. Actors and unions are questioning who gets consulted and paid when old footage becomes a new mobile series.
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The producer says no performances are being generated or altered. Actors and unions are questioning who gets consulted and paid when old footage becomes a new mobile series.
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Fremantle and RoseBerry Media are adapting two Donna Freedman storylines from Neighbours into about 150 minutes of vertical micro-episodes for RoseBerry’s Epis platform, using RedSnapper to analyze, edit and reframe archival footage. Fremantle says human editors approve each stage and the recut will not add generated scenes, voices or altered faces. The dispute centers on consultation and compensation for this new distribution: Matthew Werkmeister says he was not consulted, while Guardian Australia reports any residuals will be paid under existing series agreements, not a new adaptation deal.
The first installment focuses on Donna Freedman, played by Margot Robbie from 2008 to 2011; the archive spans more than 9,300 episodes broadcast between 1985 and 2025.
Werkmeister says he learned about the project only when Guardian Australia sought his comment; he signed his original contracts at 13 and cannot recall every provision.
The Media, Entertainment and Arts Alliance is helping cast members and has urged Australian lawmakers to require fair, direct compensation when creative work is exploited by AI.
Fremantle says its AI-assisted Neighbours microdrama will preserve the actors’ original performances. But the project, which repackages Margot Robbie’s old storylines for phones, has drawn objections over consultation, consent and pay. Former cast member Matthew Werkmeister told Guardian Australia he learned about it only when the outlet approached him for comment.
Neighbours producer Fremantle is working with RoseBerry Media to turn existing episodes into a vertical series for RoseBerry’s Epis platform. The first installment centers on Donna Freedman, the character Robbie played from 2008 to 2011. Two of her storylines are being recut into about 150 minutes of micro-episodes.
The format is designed for phone viewing. Vertical serials usually divide a story into episodes around a minute long, although that is a description of the format, not a confirmed running time for each Neighbours episode. This adaptation draws from an archive spanning more than 9,300 episodes, broadcast between 1985 and 2025.
RoseBerry uses an AI-assisted production tool called RedSnapper. Fremantle says it helps analyze the archive, edit footage and reframe it vertically, with a human editor reviewing and approving every stage. The producer says the project uses only previously broadcast footage, dialogue and performances—not newly generated scenes, altered faces or synthetic voices.
Werkmeister played Zeke Kinski from 2005 to 2011 and appeared alongside Robbie in a love-triangle storyline. His concern is not limited to whether a tool fabricates a performance. He told the Guardian he had not consented to his image being used through AI and on this platform.
He said he signed his original contracts at 13 and could not recall every provision. AI and vertical streaming were not considerations for him then, he said. He also rejected the argument that the format would bring the soap to younger audiences, calling the venture a “money grab for Fremantle”.
Converting existing work via AI without proper consultation or fair compensation sets a concerning precedent.
Matthew Werkmeister, speaking to Guardian Australia
Another Neighbours actor, Stefan Dennis, told the Herald Sun the project was “unbelievably invasive, morally and legally wrong”. He said he had involved his agent. Those are Dennis’s objections, not a legal finding about the adaptation. His agent declined further comment to Guardian Australia.
Werkmeister said neither Fremantle nor RoseBerry had notified him about whether actors would receive residuals—payments for further use of their work. The Guardian reported that any residuals would be paid to writers and actors according to their existing series agreements, through the normal process. That is not a promise of a new compensation arrangement for the mobile adaptation.
The Media, Entertainment and Arts Alliance, Australia’s largest actors’ union, confirmed it is helping Neighbours cast members and their representatives. It urged anyone involved in the show to contact the union so their work would not be exploited without their knowledge, consent or fair compensation.
The union also called on Australia’s prime minister and parliament to legislate for fair, direct compensation when creative workers’ work is exploited by AI. The Australian Writers’ Guild said it was in discussions with Fremantle and hoped to reach a fair resolution. RoseBerry backed Fremantle’s response and offered no further comment.
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