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Genlook Adds More Fashion Categories to AI Try-On at No Extra Store Cost

The release broadens the items merchants can put into Genlook’s one-photo fitting flow while using existing product images. Its speed, adoption and cart-add figures remain company-reported, and sizing guidance is not yet part of the product.

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Genlook Adds More Fashion Categories to AI Try-On at No Extra Store Cost
Genlook Adds More Fashion Categories to AI Try-On at No Extra Store Cost
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Genlook has expanded its AI try-on feature to dresses, outerwear, swimwear, footwear, and accessories—and made the upgrade available to every store on its platform at no extra cost. The pitch is simple: a shopper uploads or takes one photo, sees a product-page item rendered on their body, and can then browse other products without uploading again. Genlook says each result arrives in under 10 seconds, using the merchant’s existing product images rather than requiring a new set of assets. The company says more than 600 fashion stores use its platform, and reported that try-on users added items to cart three times as often as non-users in the second quarter of 2026. That is a company-reported comparison, not proof that the feature caused the difference. The rollout is designed to reduce integration friction across Shopify, WooCommerce, PrestaShop, and Shopline, with an API for custom storefronts. Genlook also says nine out of ten virtual try-ons happen on phones, making the product-page experience especially important. But the core limitation remains: seeing an item on your body is not the same as knowing whether it fits. An AI size chart is still in development, so the feature offers visualization, not sizing advice. Genlook says shopper photos are encrypted, deleted after seven days, and not used for model training. The key constraint to watch is whether visual confidence can translate into better purchases without reliable size guidance.

Story brief

3 key points

Genlook’s September 1 update expands its AI try-on product to more fashion categories and makes the capability available to every store at no extra charge. Merchants can use existing product-page images, while shoppers upload one photo and try multiple items on mobile or desktop. The move lowers adoption friction across Shopify, WooCommerce, PrestaShop and Shopline, but the product remains visualization rather than...

  1. 01

    The feature covers dresses, outerwear, swimwear, footwear and accessories, expanding beyond categories earlier versions reportedly rendered unreliably.

  2. 02

    Genlook reports 600+ fashion stores and three-times higher cart adds among try-on users in Q2 2026; the comparison is not causal.

  3. 03

    Try-on completes in under 10 seconds, uses existing product images, and lets shoppers browse multiple items after one photo upload.

Fashion merchants using Genlook can now offer virtual try-on across a wider range of catalog items without paying for the model upgrade. The company released the update September 1 and says shoppers can see a catalog garment on their own body from one uploaded photo.

A broader fitting-room catalog

The model supports dresses, outerwear, swimwear, footwear and accessories, among other fashion garment types. Genlook says this includes categories that earlier versions could not render reliably. The upgrade is live for every store on its platform at no additional cost.

A shopper can open the try-on feature from a product page, upload or take a photo, and then browse other catalog products without another upload. Genlook says it uses the product images already on the page, avoiding a new set of merchant visual assets. The company says generation takes under 10 seconds and produces a photorealistic image; those are company performance claims.

Distribution is built around commerce platforms

Genlook supports Shopify, WooCommerce, PrestaShop and Shopline, and offers an API for custom integrations. It also says nine in 10 virtual try-ons occur on phones, making the product-page flow particularly important for mobile shoppers.

Integration routes

  • Shopify, WooCommerce, PrestaShop and Shopline.
  • An API for custom storefront integrations.

Seeing a garment is not the same as fitting it

Genlook’s cart-add comparison does not by itself show that try-on caused the difference, since it compares shoppers who used the feature with those who did not. The company says an AI size chart remains in development, leaving visualizing an item on a shopper separate from a sizing recommendation.

The experience also requires a shopper photo. Genlook says photos are encrypted in transit and at rest, deleted automatically after seven days, and not used to train models.

Sources

  1. finance.yahoo.comGenlook Launches New AI Virtual Try-on Model for Fashion Stores: Any Garment on the Shopper in Under 10 Seconds
  2. pressreleasenews.orgGenlook Launches New AI Virtual Try-on Model for Fashion Stores: Any Garment on the Shopper in Under 10 Seconds

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