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Google Adds Seven Languages to AI Ad Guidance, Plans Unified Search Ads Report

AI Brief remains in closed beta. The planned report would connect search terms, ad creative and landing pages, but Google has not given an availability date.

By 2 min read
Google Adds Seven Languages to AI Ad Guidance, Plans Unified Search Ads Report
Google Adds Seven Languages to AI Ad Guidance, Plans Unified Search Ads Report

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Google is adding seven languages to AI Brief, its tool for giving AI Max campaign guidance in an advertiser’s own words. Dutch, French, German, Italian, Japanese, Portuguese and Spanish are joining the closed beta. That means more language options for advertisers in the limited test, not general availability. AI Brief lets advertisers describe their business, intended audience and key messages, giving AI Max written context for a campaign. The language expansion is about how they provide that guidance; it does not introduce a new ad format. Google has also outlined a separate reporting feature for Google Ads. The planned view would connect the search term that triggered an ad with the creative a person saw and the landing page they reached. The aim is to make that path easier to inspect in one place, rather than piecing together its parts separately. Google says the report will help advertisers understand customer interactions and validate AI Max’s strategic value. But that view is not described as a controlled comparison between AI Max campaigns and campaigns that don’t use it. It would show the ad journey, not establish what would have happened under a different campaign setup. The two developments are at different stages: AI Brief remains in closed beta, while the reporting view is still planned. Google says it expects to share availability details later in 2026, but has not given the report a launch date.

Story brief

3 key points

For advertisers using AI Max, the near-term change is more room to specify campaign intent: AI Brief’s closed beta now adds Dutch, French, German, Italian, Japanese, Portuguese and Spanish. Separately, Google has outlined a future Google Ads view linking a triggering search term, the ad creative shown and the landing page reached. That could make campaign paths easier to inspect, but it is not a controlled...

  1. 01

    AI Brief remains in closed beta; adding languages does not make the feature generally available.

  2. 02

    The planned report follows the ad journey from query to creative to landing page in one view.

  3. 03

    Google has not set a launch date for the report and expects to share availability details later in 2026.

Google is giving more advertisers a way to guide AI Max in their own words, while promising a clearer account of the search ads it serves. The company is extending AI Brief’s closed beta to seven more languages and planning a Google Ads report that connects search terms, ad creative and landing pages in one view.

Guidance in the advertiser’s own words

AI Brief lets an advertiser describe its business, intended audience and key messages to AI Max. The change is to the languages in which advertisers can provide that context: Dutch, French, German, Italian, Japanese, Portuguese and Spanish are joining the closed beta.

The distinction is access to a way of explaining the campaign, not a new ad format. An advertiser can supply detailed context in ordinary language rather than leave AI Max without that written guidance. Because the expansion is still a closed beta, adding languages does not make AI Brief broadly available.

One trail from search to landing page

The planned Google Ads report tackles a different job: showing what happened along a search ad’s path. Google says it will put the search terms that triggered an ad, the creative assets a person saw and the page they reached on the advertiser’s website into a single view. Those details describe the journey in order, from the query to the destination, rather than leaving the advertiser to consider each element separately.

Google says that view will help advertisers understand customer interactions and validate AI Max’s strategic value. It is a useful distinction to keep in mind: the feature Google has described would trace what appeared and where a visitor landed. The announcement does not describe a comparison with campaigns run without AI Max, so the promised view should not be mistaken for that kind of test.

For now, the practical split is clear. Advertisers in the newly added languages may have a route into AI Brief’s limited test, while anyone waiting to use the unified report still needs a release date. Google says it will provide availability details later this year.

Sources

  1. blog.googleWe’re bringing AI Brief to more languages and adding a new AI Max reporting feature.

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