Google Tests Flipkart Checkout Inside Gemini and AI Mode in India

A shopper using Google’s AI tools in India can now, in some cases, choose a Flipkart product and reach checkout without leaving the interface. Some Flipkart listings in Gemini and AI Mode show a Buy button that opens a Flipkart-branded checkout flow, according to an experience seen by TechCrunch. The test puts a purchase step where Google already helps people compare products.

From product listing to retailer checkout

Google’s AI shopping tools could already help people decide what to buy. In its April description of shopping in India, Google said Gemini displayed product listings, comparison tables, prices from across the web and places to buy. AI Mode in Search could show product images alongside prices, reviews and inventory information. Those features helped shoppers research a purchase; this test adds a direct route from a selected listing to checkout.

The distinction is where the shopper goes after making a choice. Tapping Buy in this test brings up a Flipkart-branded checkout flow while the user remains in Gemini or AI Mode. That is different from merely seeing a price or a link to a store. It also differs visibly from the Google-hosted checkout experience Google had previously demonstrated for eligible products in its AI services.

The visible checkout screen does not explain the system behind it. Google has described a commerce standard meant to help AI services connect with retailers through steps including checkout, and later added a way to send items to a retailer’s site for purchase. Which technology powers the Flipkart test remains unclear. Its Flipkart branding identifies what shoppers see, not the underlying arrangement.

A Buy button that does not appear everywhere

The experiment reaches some users and a small selection of products, including smartphones, electronics and mobile accessories. Others still see Flipkart listings without a direct Buy option. The button’s absence, then, does not mean a product is absent from Google’s shopping results. It means that shopper cannot use this purchase path for that listing.

Google and Flipkart have ties beyond this checkout test. Earlier in September, Google named Flipkart among merchants working with it on AI-assisted shopping in India, without detailing this experience. Google also invested about $350 million in Walmart-owned Flipkart in 2024, taking a minority stake. Those connections provide context for the test; they do not establish why this particular Buy button appears on Flipkart listings.

An October plan, not a full launch

Google plans to make the experience more widely available later in October, ahead of India’s festive shopping season, one person familiar with the matter told TechCrunch. A Google spokesperson described the company as regularly testing ways to help people find and connect with businesses, but offered no further details about this experiment.