GreyOrange Buys Site Bionics to Link Store Cameras With Inventory Data

GreyOrange is buying a way to connect the products on a store’s shelves with the people interacting with them. On October 8, 2026, it announced the acquisition of Site Bionics, whose AI software turns security-camera footage into a continuously updated store model. The technology will go first into GreyOrange’s gStore retail platform. Financial terms were not disclosed.

Cameras and product tags, in one model

Site Bionics supplies the camera side of the combination. Its digital twin—a live digital representation of the physical store—uses existing security cameras to show how shoppers and staff move, where they linger and what they interact with. GreyOrange says this requires no new hardware.

gStore contributes item-level data from RFID tags on products. GreyOrange says combining those records with computer vision, software that interprets camera footage, creates a shared view of products and people. The intended result goes beyond knowing where stock sits: retailers would also see what shoppers are doing around individual items.

After years of putting cameras to work across industries, I've learned that a camera's real value is in what it measures, not what it records

Don Gillett, Site Bionics co-founder and CTO

Questions instead of video searches

GreyOrange describes video-language models that turn footage into plain-language answers. Rather than search through hours of recordings, store teams could ask whether a new display was installed as planned or whether mannequins wear the current season’s looks. Those examples make the proposed system a tool for checking store execution, not just counting movement.

• Shopper analytics: GreyOrange says the combined camera and RFID data can show an in-store sales funnel down to individual products.
• Loss investigations: The company says the system can automate investigations and produce faster, more complete reports for asset-protection teams.
• A consolidated workspace: Inventory, shopper behavior and loss insights are intended to share one view instead of separate tools.

That broader use of security cameras also covers shoppers and employees. GreyOrange says all tracking is anonymous, video is processed on site, and the platform has enterprise security and privacy controls. These are the company’s stated safeguards for a system designed to analyze behavior as well as inventory.

Retail first, warehouses later

The acquisition brings the Site Bionics team into GreyOrange, not just its software. Site Bionics was founded by Adam Blair, the founding CTO of RADAR, and Don Gillett, formerly head architect of Amazon Go. Their backgrounds connect the deal to both item-level tracking and camera-based store technology.

GreyOrange’s deployment sequence starts with gStore. It then plans to extend Site Bionics’ technology into warehouse operations through GreyMatter, its warehouse orchestration platform.