Intuit agrees to buy Sequence to automate complex billing for mid-market businesses

Intuit is buying its way into more complex business billing. On October 15, 2026, it announced a signed agreement to acquire Sequence, an AI-native revenue management company. The proposed purchase would bring tools for pricing, billing and collecting revenue into Intuit’s mid-market offerings, including Intuit Enterprise Suite and QuickBooks Online Advanced.

The billing problem behind the deal

Intuit’s explanation starts with a problem facing growing businesses: charging customers becomes harder when the bill depends on consumption, usage, seats or project milestones. The company says Sequence will give businesses and their accounting advisers one platform to price those arrangements, bill customers and collect the money.

Ashley Still, who leads Intuit’s Small Business & Mid-Market Group, described complex usage-based and milestone-based revenue as a major reason businesses choose enterprise resource planning software, or ERP. Intuit positions the purchase as a way to serve those needs within its own products, rather than send customers toward older ERP systems that it says still require manual revenue work.

The industries Intuit specifically names are business-to-business software and professional services. Still linked that opportunity to businesses increasingly using AI consumption models. That makes the acquisition about managing how businesses charge for their services, as well as adding AI to the finance work behind those charges.

Revenue management has long been the most fragmented workflow in the back office. As businesses adopt usage-based and hybrid pricing, that complexity is only growing.

Riya Grover, Sequence co-founder and CEO

A platform spanning the revenue workflow

Sequence’s scope reaches beyond sending invoices. Its platform covers deal configuration and pricing, billing, invoicing, collections and revenue recognition. Intuit describes that span as the quote-to-revenue process: work that starts with shaping a deal and continues through collecting and accounting for the resulting revenue.

Grover says Sequence was built to automate that process from contract to revenue recognition, with AI agents handling daily tasks alongside finance teams. Intuit describes the platform as a replacement for spreadsheets and manual billing workflows. These are the companies’ descriptions of the technology being acquired, not an announcement that those functions are already integrated into QuickBooks.

Founded in 2021 and based in London and New York, Sequence serves finance teams at high-growth software and services companies. The transaction would bring both its revenue-management platform and AI engineering talent into Intuit. Grover and the Sequence team are set to join Intuit’s Mid-Market product organization as part of the acquisition.

The next step is an integrated offering

For now, the concrete development is an acquisition agreement, not a completed transaction or a newly available Intuit product. Financial terms were not disclosed. Intuit says it will continue supporting Sequence’s customers and make its capabilities available after the acquisition closes, while developing an integrated offering in the coming months.

That roadmap comes with an explicit purchasing caveat. Intuit says the announcement outlines its general product direction, creates no obligation and should not be relied on when making a purchasing decision. It also says features and functionality may change, with additional terms, fees or eligibility requirements potentially applying.