Meta Adds Workplace App Connections to Muse for Small Businesses

Meta announced Muse for Small Business on September 29, 2026. The version connects its AI agent to workplace software and the accounts firms use to advertise and maintain a presence on Meta’s apps. It brings Muse into business work that spans both sets of tools.

Where the agent connects

One set of connections reaches outside Meta: Asana, Zoom, Intuit, Box, Canva and Salesforce’s Slack are among the software named for the product. The other reaches a firm’s presence on Meta itself. The agent can connect to Meta ad accounts and professional Instagram and Facebook profiles.

Meta describes Muse as an agent that takes a goal and works on it, citing running a business and finding customers as examples. The connections give that pitch a more specific setting: office services on one side, and accounts for a business’s ads and public profiles on the other. Meta has named places the agent can connect, not demonstrated how well it completes either example task.

A business audience already on Facebook

Meta says 200 million small businesses can be found on Facebook. That figure describes its existing reach, not how many firms use Muse or will connect their accounts to it. It identifies the audience for a product designed to work with a business’s Meta presence as well as its software elsewhere.

The small-business announcement follows the September 8 rollout of the existing Muse app. Meta says businesses asked for help getting work done with tools they already use. That is a different proposition from asking a question in a standalone app: its usefulness depends on what the agent can accomplish through the accounts and services a firm chooses to connect.

The business price is still open

Meta has not disclosed pricing for Muse for Small Business. The existing Muse app is free within usage limits and offers a subscription option beyond them. Meta referred to that app in the new announcement, but its terms do not establish a price for the business version. A firm considering the connections cannot yet compare their potential value with the cost of this offer.