Meta’s New Mac AI App Can See Your Screen and Query Your Business Data

Meta’s new Mac app gives its AI assistant two routes into a business workflow: it can answer questions about the screen in front of a user, and it can query connected accounts for campaign and workplace data.

The Mac app adds dictation and screen answers

The desktop app includes built-in system-wide dictation, which Meta says works across applications. It can also inspect the current screen and answer questions based on that context using Meta’s Muse Spark model. That makes the desktop client useful beyond its own window: a user can dictate while working elsewhere and ask about whatever is currently visible.

The Mac release is part of a wider business update. The capabilities are also available through meta.ai and the Meta AI mobile app, so the connected-account tools are not limited to the desktop interface.

Connected accounts make the assistant a marketing workbench

For merchants, Meta frames the connections as a way to ask an assistant about campaign performance, audience engagement, and the posts that performed well. Meta also says it can provide competitor intelligence based on publicly available data, then use the business integrations to create proposal decks, draft documents, and make spreadsheets.

Tasks Meta AI says the connections can support

• Analyze organic reach, saves, and comments, then suggest what a business should post next.
• Review advertising campaigns for top audiences and outdated ads, and automatically generate presentation slides.
• Sync with Gmail, Docs, and Sheets for tasks such as budget tracking, reminders, and drafting updates.
• Send automated weekly reports on local competitors’ top-performing posts.

The account choice sets the practical boundary

The business functions span marketing signals and files held in linked workplace tools. Meta says users control which accounts they connect and what information Meta AI can access. That is a company-stated access-control policy, but it gives businesses a concrete operational decision before asking the assistant to work across their data.

The update extends Meta’s focus on AI tools for business customer support and inquiries across WhatsApp and Instagram. During Meta’s fiscal second-quarter 2026 earnings call, Chief Executive Mark Zuckerberg called selling agents to businesses and automating work on their behalf a significant opportunity.