Meta Brings Muse AI Agent to iPad With Small-Business Workflows

Meta’s Muse AI assistant is now available on iPad, bringing its account-connected task agent to another screen. The October 7 app update also packages workplace service connections and small-business workflows. Meta’s release notes describe an assistant that can work toward finding customers, from marketing plans to product pages, with the user’s approval.

A month from phones to tablets

Muse launched on iOS and Android on September 8, putting the iPad release about a month after its mobile debut. TechCrunch reported that Meta announced the dedicated tablet app on Wednesday. The release arrives through an update to the existing Muse app.

Apple’s tablet is not Muse’s first step beyond the phone. A Mac version followed the September iPhone launch by a few days. Meanwhile, Muse has spent several weeks as the top free iPhone app in the U.S. App Store, according to 9to5Mac.

The underlying assistant works through accounts users connect. Its existing tasks include keeping up with email, meetings and bills, alongside booking reservations, ordering groceries, setting goals and making purchases. That gives the iPad app an established set of personal tasks, while this update also brings business-oriented connections into the mix.

More than 6.6 millionEstimated Muse installs

Sensor Tower estimates Muse has accumulated more than 6.6 million installs since its September 8 launch, according to TechCrunch. This is the market-intelligence firm’s estimate.

Work accounts enter the tablet release

The update includes several service connections, which Muse calls connectors. These are the links between the assistant and outside accounts. Users add connectors and sign in selectively, choosing which parts of their online activity they want the agent to handle. The iPad release includes workplace tools, Meta advertising accounts and everyday-task apps.

Connections named in the update

• Small-business tools: Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo and Zoom.
• Meta ad accounts, connecting the agent to a business’s advertising account.
• Notion and Granola, listed among the additional connections for everyday tasks.

Meta’s release notes, reproduced by 9to5Mac, frame the business workflow around a goal rather than a single request for text. A user gives Muse a business objective, and the assistant is meant to carry out the work. Finding new customers is the stated example.

The named tasks cover planning marketing content, creating client pitches and building new product pages. Meta describes all of these as work done with user approval. That qualification belongs alongside the capabilities: the company is offering approval-based business workflows, not promising to hand the agent unchecked control over those tasks.

Muse for iPhone and iPad is available as a free App Store download. 9to5Mac describes the service as mostly free, a distinction between downloading the app and describing its overall pricing.