Meta launches Muse in Japan, taking its AI agent beyond North America

Meta launched its personal AI agent Muse in Japan on October 23, 2026, its first market outside North America. The company says Muse can move beyond answering questions to carrying out tasks, including sending emails and booking travel, through services users connect. The rollout follows its North American debut in September.

Muse is available in Japan through iOS, Android and the muse.ai website. Many basic functions are free, and Meta also offers subscription plans for people who want more extensive use. The Japan announcement does not specify subscription prices or detail the limits of the free offering.

From a message to a running task

Users can give Muse instructions by text or voice through its dedicated smartphone app, Kyodo News reported. Connecting Gmail and Google Calendar lets the agent summarize unread messages and manage schedules. Meta describes the interface as a conversation resembling the messages people already send to one another.

The work can extend beyond a single instruction. Meta says users can give Muse a larger goal, then have it help develop a personalized plan and arrange the time and resources needed. To advance a task, the agent can open a browser and fill out forms on the user’s behalf.

For longer jobs, Muse can keep working after the app closes, according to Meta. It notifies the user when circumstances change or a decision needs approval. The agent can also remember information important to the user and draw on past conversations when making suggestions or taking action.

Japanese connections are still being developed

Connections to outside services are central to that work. Alongside Gmail and Google Calendar, Meta lists Instagram among Muse’s integrations. It says these connections support managing email exchanges, coordinating schedules, using saved content and completing work tied to a user’s goal, rather than keeping the interaction inside a chat.

The company also names Stripe, Shopify, Trip.com, Agoda and Klook as connected services. Meta says its wider set of integrations can support shopping and travel planning or booking, extending the agent’s intended role from organizing information to helping carry out an errand.

For Japan, Meta is developing connections with flea-market service Mercari, household finance and asset-management app Money Forward ME, and Ticket Pia. These are launch-linked plans, not integrations Meta identifies as already available. Japan head Masahiro Ajisawa said the aim is to connect Muse with services people regularly use for shopping, travel and everyday scheduling.

Access, approval and data use

Meta says Muse runs in a dedicated cloud computer called Muse Secure VM, with an isolated environment for each user. That environment stores connected-service data and credentials. A separate agent called Sentinel manages internet access, providing a control distinct from the agent doing the user’s work.

Muse cannot see users’ passwords or payment methods, Meta says. It asks for approval before important actions such as sending email or buying a product. Users can inspect a history of actions already taken and those planned, giving them a view of what the agent is doing.

Users choose which apps to connect and how much access to grant. Meta says permissions can be changed, or a service disconnected, at any time. Those choices determine which connected accounts and information Muse can use, even as it draws on previous conversations to personalize its help.

Meta says users can opt out of having their interactions with Muse used to train its AI models. It also says conversations and data inside the virtual machine are not shared with Meta’s advertising systems. The training choice and the advertising boundary are separate commitments in the company’s description of the service.