Meta Reportedly Plans Hatch Agent With $199.99 Tier and October Watermelon Model

Meta is reportedly preparing to put a consumer AI agent at the center of a more direct revenue push. The proposed product, codenamed Hatch, would pair access to outside web services with a premium tier priced as high as $199.99 a month, while Meta also readies a WhatsApp agent platform and an October model release. Meta declined to comment.

A consumer agent with a paid ceiling

The Information, citing internal Meta documents, reported that Hatch could arrive in late August or early September. Meta has considered tiered pricing, including a plan costing up to $199.99 per month for higher usage limits. That is a clear reported attempt to make consumer AI a subscription business rather than leaving it solely within the company’s advertising model.

Hatch is described as a consumer-focused agent platform, not just a new model. The reported design centers on software that can reach external services, including DoorDash, Etsy, Reddit, Yelp and Microsoft Outlook. Early prototypes also show a customizable dashboard for agent-made tools or skills, with fitness tracking and travel planning among the examples.

A platform layer beside the model

The planned WhatsApp offering would give users a way to connect with and chat with third-party AI agents within the messaging service. It is a distinct reported effort from Hatch, though both point toward Meta making agent interactions available through consumer-facing software rather than presenting a model release alone.

What the reported plans would put in motion

• A premium Hatch subscription with expanded capacity, at a reported ceiling of $199.99 per month.
• A Hatch interface for customized agent skills, including reported examples such as fitness tracking and itinerary planning.
• A limited WhatsApp test for connecting users to third-party agents, potentially beginning during the week of August 24.

Watermelon leaves a product question

Watermelon is reportedly scheduled for October, but the internal documents did not say whether it would join an existing Meta model line or ship as a standalone system. That distinction matters for the Hatch plan: the documents establish parallel launches, not whether the new model will power the agent platform.

The remaining test is execution

The reported roadmap offers a business model and a set of product directions, but it is still a plan rather than a confirmed launch. Meta’s decision not to comment leaves the timing, price tiers, scope of web access and WhatsApp trial subject to change. The first practical test will be whether a limited release delivers the web-connected agent experience described in the prototypes.