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Meta’s Muse Reaches No. 2 on U.S. App Store, Sensor Tower Estimates

The personal AI agent is rising quickly on iOS, but the available data covers one U.S. platform and excludes web and WhatsApp use.

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Meta’s Muse Reaches No. 2 on U.S. App Store, Sensor Tower Estimates
Meta’s Muse Reaches No. 2 on U.S. App Store, Sensor Tower Estimates

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Muse, Meta’s personal AI agent, has climbed to number two on the overall U.S. App Store chart. Sensor Tower estimates that it has passed 83,000 downloads on iOS in the United States, up from number four the day before. That is a meaningful burst of attention, but it is not a complete adoption figure. The estimate covers only iPhone and iPad downloads. It leaves out people using Muse on the web or through WhatsApp, and Android download totals are not available. On Google Play, Muse ranked number 338 in the Productivity category. The comparisons with Meta’s earlier launches are also more complicated than the headline suggests. Meta AI reached 108,000 U.S. downloads in its debut, while Threads generated more than 4.3 million on launch day. Those figures cover different products and launch moments, so they do not say whether Muse will retain users. Meta is positioning Muse as an agent that can do things, not just answer questions. The company says it can send email, book travel, and make purchases, using a dedicated virtual machine and browser. Users choose which services to connect, and sensitive actions require approval. So the key question is whether an App Store spike turns into repeat use—and whether people are comfortable giving an action-taking agent access to their services.

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3 key points

Muse’s early U.S. traction is concentrated on iOS: Sensor Tower estimates over 83,000 downloads, enough to reach No. 2 overall after ranking No. 4 a day earlier. That signal excludes web, WhatsApp, and unavailable Android totals, making it an incomplete measure of adoption. Meta is positioning Muse as an action-taking agent—capable of email, travel bookings, and purchases—rather than a chatbot. Its next test is...

  1. 01

    Meta is rolling Muse out in the U.S. across iOS, Android, muse.ai, its standalone app, and WhatsApp.

  2. 02

    Muse ranked No. 338 in Google Play’s Productivity category; Android download totals were unavailable.

  3. 03

    For context, Meta AI had 108,000 U.S. debut downloads, while Threads recorded over 4.3 million launch-day downloads.

Meta’s new personal AI agent is already near the top of Apple’s U.S. charts. Muse reached No. 2 after Sensor Tower estimated more than 83,000 U.S. iOS downloads, an early sign of attention for an app Meta says can carry out tasks rather than simply answer prompts.

The rank is an early result for a U.S.-only product. Muse moved from No. 4 on the overall U.S. App Store chart the previous day, according to data reported by TechCrunch. But the estimate is narrow: it does not include people using Muse on the web or through WhatsApp.

A high rank, but a partial count

App-chart placement captures momentum, not a complete audience. Meta says Muse is rolling out in the United States on iOS, Android and muse.ai, and can be used in its standalone app or directly in WhatsApp. Android download figures were not available.

The early platform signals
More than 83,000U.S. iOS downloads

Sensor Tower’s estimate covers Muse downloads on iOS in the United States.

No. 4U.S. App Store rank

Muse rose from No. 4 the previous day to No. 2 on the U.S. App Store’s overall chart.

No. 338Google Play position

Muse ranked No. 338 in Google Play’s Productivity category; Android download totals were unavailable.

Earlier Meta launches set a tougher comparison

Muse’s climb does not match the debut scale of two earlier Meta apps cited in the same data. Threads recorded more than 4.3 million U.S. downloads on launch day. Meta AI logged 108,000 U.S. downloads in its debut, compared with Muse’s more than 83,000 iOS downloads so far.

Those comparisons do not settle Muse’s prospects. They cover different products and launch moments, while Muse’s estimate excludes web and WhatsApp use. The numbers show a smaller early iOS total than Meta AI’s debut, not whether Muse will retain users.

The adoption test goes beyond downloading

Meta says Muse can send email, book travel and make purchases. It runs in a dedicated virtual machine with its own browser, according to the company. Meta also says people choose which apps to connect and what access the agent receives, while sensitive actions require user approval.

For now, the iOS ranking shows attention. Whether that attention becomes regular use will depend in part on whether people are comfortable connecting services to an agent that can take actions on their behalf.

Sources

  1. about.fb.comIntroducing Muse: The World’s First Personal AI Agent Built for Everyone
  2. techcrunch.comMeta's AI agent Muse is now the No. 2 app in the US | TechCrunch

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