Oura agrees to buy Counsel Health for $625 million, linking ring data with medical care

Oura wants the next step after a change in someone’s health readings to happen inside its app: a medical conversation, and, when needed, care from a physician. On November 10, 2026, the smart ring maker agreed to acquire Counsel Health for $625 million, bringing an existing AI care partner into its business.

A partnership becomes a purchase

The relationship began in May 2026, according to Oura. Members can already explore Counsel through Oura Labs. Oura says it will share more as the experience comes to the Oura App.

Oura describes three connected stages. The ring measures signals from the body throughout the day and night. Its app turns those signals into health insights. Counsel then uses that context to help a member get advice or care. Members can begin with an Oura insight or go directly to a conversation with Counsel’s medical AI.

The chatbot is a starting point, not the entire clinical service. STAT describes users discussing health concerns before being transferred to a clinician for diagnosis and treatment over telehealth. Oura says Counsel’s medical AI can answer questions, help explain lab results and suggest a next step, under the supervision of board-certified physicians.

Sharing the ring’s history is optional

Oura argues that ongoing wearable readings can give clinicians context beyond a single visit, without relying entirely on a patient’s memory of when something changed.

Oura says Counsel physicians can see a member’s Oura data and past conversations only with permission. Since the partnership began, more than half of Counsel users in Oura Labs have chosen to share their Oura data with physicians, the company says. That figure concerns the Labs experience, not Oura’s entire membership.

Counsel’s physicians can diagnose conditions, provide treatment, order laboratory tests and prescribe when appropriate, Oura says. Counsel is not for emergencies; the company directs people experiencing a medical emergency to call emergency services.

A broader care business, with closing still ahead

The companies intend to extend their work across preventive, acute, specialty and chronic care. Oura CEO Tom Hale described needs ranging from quick questions and prescriptions to lab results, chronic care and referrals.

Counsel will keep serving existing and new enterprise partners, including health plans and health systems, Oura says. That includes reaching people who do not wear an Oura Ring.

Alagappan will join Oura as chief clinical AI officer alongside Counsel’s 70 employees, TechCrunch reported, citing Bloomberg. Counsel had previously disclosed $36 million in funding, according to STAT.

The acquisition remains an agreement, not a completed takeover. Oura expects the acquisition to close near the end of 2026.