Salesforce Adds AI Agents for Sales, Support and Internal Workflows

Salesforce has introduced a new set of AI agents for sales, customer support, internal help desks and supply-chain work, while upgrading Agentforce Coworker to coordinate specialized agents on more complex tasks. Most of the release became generally available September 11; the remaining features are scheduled for release by year’s end.

The launch is built around a simple division of labor: give different business teams agents designed for the work already in front of them. Hunter targets business-to-business sales work, helping people find leads, draft outreach, prepare for presentations and create proposals. Piper is intended to greet business prospects on a company website and route them to the relevant salesperson, while Carter answers shoppers’ product questions and includes an in-chat checkout widget.

• Customer service: Casey can handle tasks including product-return requests, while Fin is designed for similar support work.
• Employee support: Paige fields HR questions and technical-support requests from workers.
• Operations: Marshall is aimed at repetitive supply-chain tasks.

The sales agent is also the first home for a capability Salesforce calls a long-horizon runtime. The company says it lets Hunter create longer-term work plans and reuse data across chat sessions, a design meant for sales processes that can stretch across weeks. Salesforce plans to bring that runtime to more of the newly introduced agents later.

That shared interface is Agentforce Coworker, Salesforce’s existing agent within several of its services. Its new Multi-Agent Orchestration feature can split complex work among specialized subagents. Salesforce also says Coworker can continuously optimize those subagents’ output quality, while a feature called AI Skills is intended to let workers more easily tailor how it performs tasks.

Customization is a central part of the release. Developers can use a Salesforce syntax called Agent Script to specify the way an agent must complete important tasks. Salesforce says those instructions can reduce the risk of hallucinations, or made-up model outputs, by placing more explicit boundaries around agent behavior.

Fin adds an acquisition link to the product lineup. Salesforce said the support agent is based on technology it obtained earlier in 2026 through a $3.6 billion acquisition. The company is positioning the new agents and Coworker update as parts of the same release rather than separate products aimed at isolated teams.

For customers, the immediate choice is not only which agent fits a department, but how much work should be handed from one agent to another. Salesforce has made most of the release available now, but the long-horizon runtime remains limited to Hunter and some features are still due before the end of 2026. The next move will show whether the company can extend its coordination and customization layer across the broader agent lineup without losing the task-specific controls it is emphasizing.