Seismic Completes Highspot Merger as Its Survey Finds 9% Embed AI in Revenue Workflows

Seismic has completed its merger with former rival Highspot, with the combined company operating under the Seismic name. The deal lands as Seismic’s survey found that only 9% of organizations had fully embedded AI in core revenue workflows, while 56% of go-to-market leaders identified poor integration with existing tools as a top revenue obstacle.

The case for joining former rivals

Chief Executive Rob Tarkoff said AI changed the strategic case for combining the companies. Revenue-enablement software had largely focused on preparing sellers and advisers; he said agents can now work alongside them as they perform. Seismic and Highspot can pool their agentic platforms, content-generation tools and content-compliance capabilities, he said, while a larger organization can invest more in research and development.

That is the company’s stated rationale, rather than evidence of post-merger results. The product bet is that AI becomes more useful when it sits within the systems and data revenue teams already use, rather than adding another disconnected layer.

9%AI fully embedded in core revenue workflows

Seismic’s survey found that 9% of organizations said AI was fully embedded in their core revenue workflows.

56%Poor integration is a top revenue obstacle

Fifty-six percent of go-to-market leaders cited poor integration with existing tools as a top obstacle to revenue in Seismic’s survey.

54%Speed to revenue is the leading priority

Speed to revenue was the highest-ranked revenue-performance priority, cited by 54% of surveyed go-to-market leaders.

A product strategy built around connection

The survey puts the merger’s product pitch in context. Leaders ranked speed to revenue first, but many also named account growth, performance measurement, customer retention and responsible AI use as priorities. Tarkoff’s position is that AI can transform enterprise operations only when it connects to the workflows and data teams use each day.

• Account growth, performance measurement and customer retention remain priorities alongside speed to revenue.
• Responsible AI use is also among the survey’s stated revenue-performance priorities.

Scale now meets an execution question

The combined company serves 2,500 customers and 3.5 million users worldwide, according to the article. Its immediate challenge is to turn the combined capabilities into connected workflows for that installed base. Whether the merger reduces the integration friction identified in Seismic’s survey is the consequential result still to be demonstrated.