Wabi Recasts Its App Builder as an Invite-Only AI Messenger

Wabi wants its next app to start in a conversation, not an app-building session. On September 28, the company introduced Wabi 2.0 as an invite-only messenger that makes apps and helps users and their friends get things done. The shift puts a harder question behind the pitch: will people return to a shared conversation to use the tools they create?

From making an app to using one together

Wabi previously let people use prompts to build apps. Its new pitch keeps that ability but changes where it sits: inside a messenger meant to combine conversation, task assistance and software made as needed. Rather than asking someone to visit an app builder first, Wabi wants the need for a tool to arise while people are talking or working through a task.

Founder Eugenia Kuyda describes Wabi 2.0 as a personal agent that does tasks and builds the interface a user needs at that moment. Her examples are deliberately ordinary: a calorie tracker, a weightlifting log or a family calendar. In her account, a tool could stay alongside a conversation about health or family rather than disappear into a long chat history.

The problem Kuyda sees in chat

Kuyda argues that a chat-only agent becomes less useful as conversations pile up. Ongoing work gets buried, while people still want to tap, scroll and look at software. Wabi’s answer is to let an agent create a usable interface when the task calls for one, while keeping people and their apps in the same place.

Your history and ongoing tasks end up buried in one endless scroll.

Eugenia Kuyda, in an X post quoted by TechCrunch

That distinction matters to Wabi’s positioning. A calendar made during a family conversation is not just an answer in a thread; it is a tool people could return to and use. Kuyda’s examples show the experience she wants to build, not a measured account of how often users finish tasks or keep using the resulting apps.

An invitation before a wider test

Wabi 2.0 currently requires an invite code, and codes are being distributed on X. That limits who can try the messenger pitch now. Wabi’s September 28 introduction describes a product for users and their friends, but it does not make the experience an open release.

The next test is more specific than whether Wabi can generate another small app. The company already built its earlier pitch around making apps from prompts. With Wabi 2.0, it is asking people to treat those apps as part of an ongoing exchange with an agent and with friends. Whether that makes the tools easier to find and worth revisiting is still an open question.