synthetics. - AI & market research in the creative process
Hosted by Minds + YYYYYYY STUDIO + Niklas Kant + Tim Gelzleichter
Register with organizer
What to look forward to
WIN-CI, Minds and YYYYYYY.STUDIO will reveal how AI and synthetic audience insights will shape dm’s Ivorell relaunch, from packaging and concept testing to an AI-generated commercial. Creative, strategy and AI leaders, including dm as case partner, Primefold’s Head of AI R&D and Jung von Matt NECKAR’s Director of Data & Media Strategy, will share the process, followed by an interactive video prompt station and expert roundtable.
Inside the event
synthetics. is about using AI to create better creative work for your target audience, faster.
Hosted by WIN-CI × Minds × YYYYYYY.STUDIO.
An evening for creative teams, brands and the people behind their AI tools. Explore how audience insights and generative AI turn a real brief into creative work that resonates.
We present a real client brief & the full creative process.
dm, Europe’s largest drugstore retailer, joins us as our official case partner.
The challenge: relaunching its beverage brand, Ivorell.
Go behind the scenes as WIN-CI develops the packaging, Minds tests creative concepts with synthetic target audiences, and YYYYYYY.STUDIO produces an AI-generated commercial before the physical product even exists.
Moderation by
→ Bonsuk Awani — Head of AI Research & Development, Primefold
Presentation by
- → Melvin Fahl — Chief Strategy Officer, WIN Creating Images
- → Alexander Doudkin — Founder, Minds
- → Younes Mohammadi — Co-Founder, yyyyyyy.studio
From the first brief to the finished film, discover how audience feedback shapes creative decisions and how the workflow compares with conventional research and production on cost and speed.
After that a Roundtable discussion takes place.
Panelists
→ Julian Bauer — Co-Founder, Overnice
→ Tim Gelzleichter — Head of Digital, WIN Creating Images
→ Maria Elenkina — Director Data & Media Strategy, Jung von Matt NECKAR
→ Prof. Dr Friedrich von Borries — Co-Founder, Minds
→ Bonsuk Awani — Head of AI Research & Development, Primefold
→ Younes Mohammadi — Co-Founder, yyyyyyy.studio
The whole evening is on us.
- Free drinks, Free snacks & a DJ Set.
- (Bar sponsored by Jägermeister)
Schedule:
- 18:00 · Doors open
- 18:50 · Introduction
- 19:00 · The dm "Ivorell case", followed by Q&A
- 20:15 · Expert roundtable
- 21:00 · Networking, snacks and drinks
- 21:30 · DJ Set
Capacity is limited. Most guests are invited personally, with a small number of places available via Luma. Registration is subject to approval.
12 November 2026 · 18:00 · studio20, Berlin-Kreuzberg
This event is supported by https://xdnet.work/. Explore more at https://substack.com/@xdnetwork.
Photography
We’ll be taking photos during the event and sharing selected images in our event recap. If you prefer not to be photographed, please let our team or the photographer know.
studio20 Berlin
studio20 Berlin, Schlesische Str. 20, 10997 Berlin, Germany. Confirm the venue with the organizer before traveling.
Open in Google Maps ↗Details come from the event listing and the organizer page; registration is managed by the organizer.
Last checked: Nov 11, 2026. Confirm current availability before making plans.
Organizer page checked: Nov 11, 2026. Check registration for the latest details.