UPSCALE DAY PARIS
Hosted by Upscale Conf + Upscale Day
Register with organizer
What to look forward to
UPSCALE DAY PARIS will bring together fashion, beauty and luxury creatives to explore how AI can strengthen craft through practical workflow sessions and a panel on elevating savoir-faire. Speakers will include Magnific CEO Joaquín Cuenca, Magnific CXO Martin Leblanc and Galeries Lafayette’s Ivan Chon.
Inside the event
UPSCALE COMES TO THE CAPITAL OF TASTE.
UPSCALE DAY PARIS brings together the maisons, innovators and studios shaping fashion, beauty and luxury, and puts the new creative tools right in the room with them.
One day about where AI actually lives in the work — long before the campaign, long after the shoot — where craft leads and AI earns its place at the table. For brand leads, creative directors, studios, and everyone in between who senses the craft is quietly changing.
What makes this different?
The real conversation about AI in fashion, beauty and luxury, no hype, no fear, just where the work is actually heading, with the craft and savoir-faire only this city brings to it. The tools go far, the human hand goes further.
Who should attend?
If you make, lead or shape creative work in fashion, beauty and luxury, this room is for you. Brand & marketing leads. Creative directors. Art directors. Producers. Studio founders. AI content creators.
The schedule
- 3.00 - 3.30 Arrival
- 3.30 - 3.45 Magnific keynote by Joaquín Cuenca (Magnific CEO)
- 3.45 - 4.15 Workflow, Martin Leblanc (Magnific CXO)
- 4.15 - 5.00 Networking
- 5.00 - 5.30 Workflow "Hybrid video shoots with AI" by Ivan Chon (Galeries Lafayette)
- 5.30 - 6.30 Panel "ELEVATING THE CRAFT: AI IN FASHION, BEAUTY & LUXURY"
- 6.30 - 8.00 Happy hour
Why are we hosting this?
Because the conversation is already happening: in the ateliers, agencies, and late-night studios shaping what luxury and creativity look like in the age of AI. And in true Paris fashion, everyone who's shaping it has a seat at the table.
Fine Print: Please note, this event will be photographed. Magnific reserves the rights to use photographs and video from the event for marketing and communication purposes. By attending this event you consent to your image being used for these purposes.
Questions? DM us directly.
Paris, France
Venue listed by the organizer · Paris, France. Confirm the final address before traveling.
Open in Google Maps ↗Discovered through Cerebral Valley. Details come from the event listing and the organizer page; registration is managed by the organizer.
Last checked: Oct 20, 2026. Confirm current availability before making plans.
Organizer page checked: Oct 20, 2026. Check registration for the latest details.