Hatz AI raises $24 million to help IT providers build AI services for small businesses

Hatz AI is raising money on the premise that access to AI tools is not enough for small businesses. On November 12, 2026, it announced a $24 million Series A to develop its platform and help IT service providers deliver customized AI. It also plans to double its 60-person workforce.

Nadia Partners led the round, with Vestigo Ventures and The Private Shares Fund participating, according to SiliconANGLE. The financing backs a company that sells through managed service providers, or MSPs—the firms small businesses already use to run IT systems. Hatz’s approach is to equip those providers rather than sell directly to their customers.

An IT provider between the customer and the AI

Co-founder and CEO Jimmy Hatzell argues that smaller companies lack the staff and budgets to integrate AI themselves. He told SiliconANGLE that assembling third-party tools, managing unpredictable computing costs and securing the resulting systems can overwhelm them. His proposed route is through the people they already trust with their technology.

Hatz’s platform gives providers a central place to manage AI across multiple customers. It includes controls governing use, spending tracking and tools that route work to different AI models. Providers can package the services under their own brands, using customizable agents and workflows rather than offering a collection of disconnected tools.

The workflows cover jobs such as sorting incoming IT support tickets, qualifying sales leads, generating marketing content and bookkeeping. Hatzell’s pitch is that providers can adapt those services to each business while retaining control over deployment and spending.

But we’ve found that the majority of the work is something MSPs can train builders internally to actually do.

Jimmy Hatzell, Hatz AI co-founder and CEO, speaking to CRN

Hiring engineers—and training partners to build

Hatzell told CRN that most hiring will focus on engineering, AI research and forward-deployed engineering: technical staff who help build and deploy customer solutions. Funding will also support platform development and efforts to reach customers.

The partner-training effort aims to move providers beyond reselling AI products. Hatzell said Hatz’s specialized team can assist with difficult projects, while providers train their own employees to handle much of the building. The company says it has issued more than 15,000 AI certifications globally and plans additional systems combining human and AI-powered resources.

Hatz says its partner base tripled year over year and now includes thousands of MSPs across about 10 countries.

Testing against small-business work

Part of the research investment will go toward evaluating models, improving performance and reducing costs. Hatz has already developed SMB1, its own benchmark of about 500 tasks drawn from customer workflows. Hatzell said it assesses task completion, complexity and cost across models; the company used the results to rebuild much of its platform over two months.

The company is also building teams to incorporate new models and respond to problems with outside providers. Longer term, he said, it wants systems that can identify problems and repair parts of the product with human supervision.