Mondrio raises $3.75 million to pair AI pricing agents with human experts

Mondrio is putting fresh capital behind a combination of AI agents and human specialists to help businesses set prices and carry them into sales negotiations. The company announced a $3.75 million seed round led by Heartcore Capital on November 12, 2026, to build its platform and grow its operations in the US and Europe.

Pretiosum VC, Hersir Ventures, Cambrena Capital and Momo VC joined the financing. Angel investors with backgrounds in pricing, software for configuring products and producing quotes, AI and payments also participated. Mondrio named G2 CEO Godard Abel and former Simon-Kucher managing partner Onno Oldeman among its investors.

Founded in 2026 by Gregor Biljardt and Joep van den Nieuwenhoff, Mondrio has teams in San Francisco and Amsterdam. Biljardt serves as chief executive, while van den Nieuwenhoff is chief commercial officer. Both founders previously advised technology companies on pricing in Europe and the US.

From a pricing decision to an actual deal

Mondrio describes two connected products. Pricing Studio helps companies decide how to package their offerings, which pricing models to use and where to set prices. Deal Engine applies pricing guidance to quotes, negotiations and renewals, including recommendations on discounts and automated quoting and approvals within predefined guardrails.

The company says its platform continuously examines product changes, customer behavior, competitive intelligence and market signals to identify pricing opportunities. Information from individual deals then feeds back into pricing strategy. The intended loop connects decisions about what to charge with what happens when a customer receives and negotiates a quote.

Biljardt says the opportunity comes from combining quantitative data with qualitative material, such as customer conversations and market feedback. Mondrio positions its agents as handling routine pricing work, leaving people to make strategic decisions. Customers can use the software with their existing pricing teams or draw on Mondrio’s own specialists.

The company’s case for continuous pricing rests partly on AI’s economics. Mondrio argues that faster product development shortens the useful life of periodic pricing reviews. It also says AI interactions can carry meaningful variable costs, making a poorly chosen price a potential source of losses rather than simply missed revenue.

Pricing strategy and execution have traditionally lived in separate systems. But a pricing strategy only creates value when it’s put into practice.

Joep van den Nieuwenhoff, Mondrio co-founder and chief commercial officer

Funding the agents and the people behind them

Mondrio’s spending plans cover both software development and hands-on customer work. In its funding announcement, the company set out three priorities:

• Product development: Add AI and engineering staff to advance its agents and strengthen the connection between pricing strategy and deal execution.
• Pricing expertise: Significantly expand staff across both offices over the next year, adding pricing architects who work with customers and help shape its AI models.
• Commercial growth: Deepen relationships with business-to-business technology companies and private equity firms in the US and Europe.

The company also plans to lay the groundwork for serving manufacturing and professional services businesses. Those sectors are expansion targets, rather than newly announced deployments. The funding announcement did not include customer results measuring revenue gains or pricing accuracy, leaving the platform’s commercial impact unquantified.