Temu Removes Listings After Lonely Kids Club Alleges Thousands of Copies

Thousands of listings that Lonely Kids Club says copied its work were removed from Temu after the Sydney apparel label filed trademark claims over its name. Temu said it also added the brand’s works to an IP monitoring database, but the dispute leaves a harder question about how small creators can challenge alleged design copying at scale.

Warwick Levy, the owner of Lonely Kids Club, said he found thousands of allegedly copied T-shirt designs on the marketplace between 2025 and early 2026. He said the listings reached beyond individual shirt graphics: they included the company’s exact product descriptions, brand name, mock-ups and product photography across a catalogue of about 4,000 products.

The claim that fit the portal

Levy said he ultimately got the overwhelming majority of the listings taken down by reporting use of the Lonely Kids Club trademark, rather than alleging copyright infringement in the shirt designs. That distinction mattered because the sellers had used the label’s name in their listings.

We have a catalogue of 4,000 products … all of those products were there with our exact item descriptions, our exact brand name, like everything, even our exact mock-ups that we’ve created and our own product photography that we’ve taken.

Warwick Levy, owner of Lonely Kids Club

Copyright protection did not mean an easy complaint

Original creative works are automatically protected by Australian copyright law, but pursuing an infringement claim is not necessarily straightforward. Levy said Temu’s standard reporting forms repeatedly failed or closed, while direct email complaints did not resolve the issue. The trademark route gave him a way to bulk-report listings that allegedly misused a registered business identifier as well as his creative work.

Removal is not a finding on the source of the copies

Levy believes an AI tool may have scraped Lonely Kids Club’s website and replicated its designs. The account does not establish that AI was used, however. The allegation concerns the apparent replication of product materials in listings, not evidence identifying the system or process that may have created them.

Temu’s response centers on seller enforcement

Temu said it removed the reported listings following reports through its IP Protection Portal and added Lonely Kids Club’s works to its database for ongoing monitoring. The company describes itself as a marketplace for independent sellers and says sellers that violate its intellectual-property rules can face listing removals, account suspensions or permanent bans.

That response addresses the listings Lonely Kids Club identified, while leaving the underlying allegation unresolved. For creators facing a large volume of suspected copies, the case illustrates a practical constraint: the fastest available complaint channel may depend less on proving who made a design than on demonstrating misuse of a name or other registered right.